**Topic: The New Calvin Klein**

Topic: The New Calvin Klein

5 Things You NEED to Know About the Calvin Klein Reboot

• The “Quiet Luxury” is Dead, Long Live the “Indie Sleaze” 2.0: Calvin Klein has officially ditched the minimalist glass-ware aesthetic. The new look is a gritty, high-contrast return to the brand’s 90s/early-00s roots—think smudged eyeliner, messy leather jackets, and a dark, downtown NYC mood that screams “we’re not selling you a fragrance, we’re selling you an attitude.”

• Jeremy Allen White is the New Face (And it’s Working): Forget the chiseled shirtless models of the past. The Bear star’s campaign broke the internet by arriving in a pair of the brand’s iconic boxer briefs… while angrily smoking a cigarette in a rusty fire escape. It’s raw, it’s buzzy, and it single-handedly made “Dad Core” the new sex symbol.

• The Men’s Underwear Line Just Got a $1 Billion Boost: Following the viral “White-Hot” campaign, sales of the brand’s classic stretch cotton trunks spiked by 300% in 48 hours. But the real secret? The new “Power Fit” line features an innovative micro-mesh that promises to be “the most comfortable brief you’ll ever forget you’re wearing.”

• The Return of the “Obsession” Fragrance (But It’s Weird Now): To celebrate its 30th anniversary, the brand dropped a reissue of Obsession for Men. However, the new version—dubbed Obsession: The Aftermath—contains a synthetic “ozone” note that supposedly mimics the smell of 3 AM rain on concrete in SoHo. TikTok reviewers are calling it “haunting” and “unwearable,”