**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

CALVIN KLEIN ANNOUNCES STRATEGIC BRAND REALIGNMENT; ICONIC LOGO REBRANDING TO BE PHASED OUT GLOBALLY

NEW YORK, NEW YORK — In a development that is set to redefine American fashion, fashion house Calvin Klein has officially announced a comprehensive strategic realignment, which includes the phasing out of its iconic monochromatic logo from all apparel lines by the fourth quarter of the current fiscal year.

WHO: Calvin Klein, a subsidiary of PVH Corp., along with newly appointed Chief Creative Officer, Veronica Leoni.

WHAT: The company is retiring its signature, minimalist logo—a design that has dominated advertising and streetwear for over a decade—in favor of a typographic “Heritage Script” that references the brand’s founding aesthetic from the 1970s. Simultaneously, the company confirmed the launch of a “Luxury Foundation” capsule collection, moving away from mass-market ubiquity toward a more curated, premium positioning.

WHEN: The official transition will begin with the Spring/Summer collection in February, with a complete phase-out of current logo merchandise by October. Flagship store remodels are scheduled to commence in March.

WHERE: The rebranding will launch simultaneously across all global markets, with a particular focus on restoration of the brand’s presence in high-end department stores in North America, Europe, and Asia.

WHY: According to a press release issued earlier today, the decision comes in response to a 7.4% decline in year-over-year brand equity in the Gen-Z demographic. Market analysts cited “logo fatigue” as a primary driver. The brand seeks to recapture its core identity as a purveyor of understated luxury and denim innovation, distancing itself from the “fast fashion” association of the defunct category.

HOW: The transition will be accompanied by a multi-platform advertising