**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

SALESFORCE CHIEF EXECUTIVE MARC BENIOFF ANNOUNCES MAJOR ARTIFICIAL INTELLIGENCE ACQUISITION

SAN FRANCISCO, CA — Salesforce Chairman and CEO Marc Benioff confirmed today that the cloud computing giant has completed the acquisition of a leading generative AI startup for an undisclosed sum, marking the company’s largest single investment in artificial intelligence to date.

Who: Marc Benioff, co-founder and CEO of Salesforce. What: Announced the acquisition of a top-tier generative AI firm to integrate advanced machine learning capabilities directly into the Salesforce Customer 360 platform. When: The announcement was made during a press conference at the company’s global headquarters on Monday morning. Where: Salesforce Tower, San Francisco, California. Why: Benioff stated the move is designed to “radically transform” customer relationship management (CRM) by offering real-time, predictive analytics and autonomous workflow automation for enterprise clients. He highlighted the strategic necessity to maintain competitive parity with rival platforms from Microsoft and Google in the rapidly evolving AI sector.

“This acquisition is not merely an expansion of our product suite; it is a fundamental re-architecting of how businesses will connect with their customers,” Benioff said. “We are investing in the future of enterprise intelligence, ensuring our customers benefit from the most secure and powerful AI tools available.”

The acquisition is expected to result in the immediate integration of new features into Salesforce’s Sales Cloud and Service Cloud, with full deployment scheduled for the next fiscal quarter. Financial terms of the deal were not disclosed.